Luke Oeth is just a man. A large man, who owns two cats. And who occasionally enjoys a nice bath. And who is also a creative director at Minneapolis agency, Carmichael Lynch.

Thermo King

Thermo King

To help Thermo King launch their first new technology in twenty years, we built a campaign that completely redefined what was formerly viewed as an aging brand. The campaign incorporated print, web, mobile and video executions that told the behind-the-scenes story of Thermo King’s cutting-edge engineering feat, and we also equipped their sales force with an app that allowed them to calculate ROI with each of their customers in real time, face to face. How’s that for cold transport logistics?

Agency: Modern Climate
Designer: Carl Schultze
Designer: Natalia Maher
Writer: Mike Rook
Jamba Juice

Jamba Juice

Northern Brewer

Northern Brewer