A quick-pivot campaign about going places, designed to work within COVID guidelines.

Conoco is all about telling people to “Choose Go” — that’s the brand tagline, after all. However, there was a point in 2020 where everyone was being told to “stay” home, and telling people to Choose Go became the wrong message to deliver. To fix things quickly, we created videos about safer places a person might go, if a person were to go, then worked with a variety of cool Instagram artists to bring them to life in a variety of cool ways.