Luke Oeth is just a man. A large man, who owns two cats. And who occasionally enjoys a nice bath. And who is also a creative director at Minneapolis agency, Carmichael Lynch.

UNITED HEALTHCARE

UNITED HEALTHCARE

Clocking in at number 14 on the Fortune 500, UHC serves 70 Million individuals and are one of the few clients who can get away with saying their target audience is “everyone”. Every project done for UHC needs to be a showcase of clarity and simplicity while also building brand affinity. At Modern Climate, I worked with our designers and UX folks to create an app that proves that good design really can save lives. Or help people look up their HSA accounts, at the minimum.

Agency: Modern Climate
Lead Designer: Carl Schultze
 
At a time when the app design scene was still obsessed with faux leatherette and glossy icons that looked so good you could lick them, we developed a more subtle, flatter-looking interface that was, trust me, super-duper ahead of its time.

At a time when the app design scene was still obsessed with faux leatherette and glossy icons that looked so good you could lick them, we developed a more subtle, flatter-looking interface that was, trust me, super-duper ahead of its time.

LAUNCH VIDEO

The Show

The Show

Civilized Spirits

Civilized Spirits