Luke Oeth is just a man. A large man, who owns two cats. And who occasionally enjoys a nice bath. And who is also a creative director at Minneapolis agency, Carmichael Lynch.

Rivet Vodka

Rivet Vodka

Rivet Vodka was a concept for an All-American, premium vodka. Rivet was developed by wine and spirits giant Brown-Forman with help from advertising agency Victors & Spoils. I helped V&S explore designs for this new ‘ruggedly chic’ brand, exploring ideas like reusable steel containers and labels with holes in them and other all-American stuff like that.

Agency: Victors & Spoils
Civilized Spirits

Civilized Spirits

Logos, Logos and More Logos

Logos, Logos and More Logos