Luke Oeth is just a man. A large man. Who owns two cats, likes sweet drinks and enjoys the occasional bath in a small tub.

Rivet Vodka

Rivet Vodka

Rivet Vodka was a concept for an All-American, premium vodka. Rivet was developed by wine and spirits giant Brown-Forman with help from advertising agency Victors & Spoils. I helped V&S explore designs for this new ‘ruggedly chic’ brand, exploring ideas like reusable steel containers and labels with holes in them and other all-American stuff like that.

Agency: Victors & Spoils
UNITED HEALTHCARE

UNITED HEALTHCARE

Logos, Logos and More Logos

Logos, Logos and More Logos