Luke Oeth is just a man. A large man, who owns two cats. And who occasionally enjoys a nice bath. And who is also a creative director at Minneapolis agency, Carmichael Lynch.

North Peak Beer

North Peak Beer

Northern United Brewing Co., owner of the two most successful brew pubs in Michigan, North Peak and Grizzly Peak, was making its beer available in stores for the first time. North Peak in six packs of 12 oz stubby bottles. Grizzly Peak in 22 oz high gravity singles -- macro micros. The brew pubs themselves have sort of an old timey log cabin vibe so we tried to make something that wouldn't look out of place among the beers from back in the day. 

Writer: Josh Leutz
 
The North Peak Brewing Co. Manifesto: With a rarely seen dedication to old-fashioned craftsmanship, Grizzly Peak Beers are made in honor of those that came before. The pioneers! The trappers! The woodcutters! who once roamed the timberlands of the great North. These were men who ate meat from the tips of giant buck knives, who used wolverines as handkerchiefs, who wouldn’t hesitate to strip to the waist and wrestle even the mightiest grizzly to its hairy knees. We believe that these fine handmade beers would have sated the mighty thirsts of even those great men. So drink, friends. Raise your glasses and Drink!

The North Peak Brewing Co. Manifesto: With a rarely seen dedication to old-fashioned craftsmanship, Grizzly Peak Beers are made in honor of those that came before. The pioneers! The trappers! The woodcutters! who once roamed the timberlands of the great North. These were men who ate meat from the tips of giant buck knives, who used wolverines as handkerchiefs, who wouldn’t hesitate to strip to the waist and wrestle even the mightiest grizzly to its hairy knees. We believe that these fine handmade beers would have sated the mighty thirsts of even those great men. So drink, friends. Raise your glasses and Drink!

Modist Brewing Co. Identity

Modist Brewing Co. Identity

Death's Door Event Patches

Death's Door Event Patches