Many Other Things
A sampling of other design projects made in various shapes and sizes.
Stoner Ranch Identity
Stoner Ranch Identity — Stoner Ranch has been in existence since 1890, but when Colorado legalized marijuana for recreational use, they wanted to build new meaning around their established name. They asked for an identity that would avoid hippie stoner cliches and convey more of a sense of active outdoors combined with smoking. Created with: Victors & Spoils.
Northern Brewer Identity Refresh
Northern Brewer sells brewing supplies to home brewers across the midwest. As part of a new store opening effort in Minneapolis, we created a look and feel that was one part northwoods, one part hops and one part D.I.Y. Created with: Modern Climate.
Choice Bank Identity Refresh
Choice Financial was beginning a major expansion effort into Minneapolis, and knew their look needed to be modernized first. We helped by suggesting a simpler name, then made adjustments to the logo and accompanying type so that the overall lockup would work better in small places, could be read better from afar, and had a more dynamic style. Then I made an easy-to-follow style guide with type, color, photography and digital guidelines. Created with: Elevation Marketing.
Savage Arms Logo
Savage Arms was founded in 1894, and their previous logo had a very historical style that was out of sync with the modern style of firearms they were bringing to market. I helped them create a look based on a stylized “S” flag, partnered with a custom typeface. The new logo was designed to look great on bolts and barrels, whether stamped, embossed or printed. while looking much more action-oriented and is a much better fit for the vibe of their forward-looking product lineup. Created with: Hunt Adkins.
Trylon Microcinema Event Posters
The Trylon Microcinema specializes in screening classic movies. For their screenings of Planet of the Apes, we developed a modernized take on the 1968 film, and for their Frankenstein 3-movie event we put together a play on vintage comic book ads. Created with: Rob Franks.
ProGuard Identity Refresh
ProGuard Sports has been selling hockey and skating accessories since 1977. Their existing logo and packaging looked quite dated, so we developed a new one that looks a bit like a hockey stick and gave them a simple style guide to help them look sharp with their ecommerce efforts. Created with: Elevation Marketing.
Assorted Logos
A small selection of logos I’ve made over the years. AdFed Minnesota: Our local chapter of the AAF, long known for giving out advertising awards that look like pushpins. Blue Tractor Cookshop: Upscale comfort food in Traverse City, MI. The Creative Circus: A premier advertising portfolio college in Atlanta, GA. Bluenote Ventures: A blue note is a note played at a different pitch than normal for expressive purposes. Blue Note Ventures invests in disruptive technology in the Boulder, CO area.
Modern Climate Website
We designed the Modern Climate website to showcase our agency’s work and capabilities. The horizontally-scrolling format gives case studies a magazine-like feeling, while the culture section aggregated real-time feeds from Facebook, Twitter, Instagram, and the agency blog. Designer: Evan Stremke; Front-end Dev: Jon Voth; Writer: Patrick Cliffird; Agency: Modern Climate.