Jack Link’s®
Versus

 

Jack Link’s Jerky VS. other popular protein snacks, backed by hard facts and dumb jokes.

Believe it or not, some people just can’t wrap their head around all the stupefying nutritional benefits of Jack Link’s Jerky. That’s why we created the “Versus” campaign to show, through unassailable snack science, how Jack Link’s stacks up to more commonly respected protein sources like nuts, greek yogurt and string cheese.

 
 
 
 
 

Studying nutritional information is an activity that obviously requires impressive, carefully calibrated snack-measuring devices and which almost never boils down to simply reading the nutritional labels clearly printed the packages.

 
 
 
 
 

Art: Arthur Stewart
Copy: Chris Vandersall
CD: Luke Oeth
ECD: Josh Leutz
Director: Fatal Farm - Gifted Youth
Agency: Carmichael Lynch

 
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